Alley Lyles - Product Portfolio
The following are select product portfolio pieces. Due to expected NDAs in place for confidentially, this is not representative of large-scale work with high-profile companies.
DIRECT ENERGY + THE AMAZON ECHO DOT
Direct Energy Canada launched a go-to-market strategy during the holidays that established a more holistic view of the home through the connection to energy and technology.
Dell AI ChatBOts
Led the mobile and web delivery of 12 Dell-branded artificial intelligence chatbots for critical business units, including Customer Support, Informational Technologies, Consumer Sales, and Enterprise Services.
Unversity of Houston’s “Experience The H” Campaign
Launched the ExperienceTheH campaign to improve the University of Houston’s brand identity. The scope of work included market research and strategy, social media outreach, a custom mobile app with immersive 360 VR video, and analytics reports per platform.