Alley Lyles - Digital Strategy Portfolio

The following are select digital strategy portfolio pieces. Due to expected NDAs in place for confidentially, this is not representative of large-scale work with high-profile companies.

University of Houston’s “Experience The H” Campaign

Launched the ExperienceTheH campaign to improve the University of Houston’s brand identity. The scope of work included market research and strategy, social media outreach, a custom mobile app with immersive 360 VR video, and analytics reports per platform.

NYC Digital RoadMap

Executed New York City’s first official Digital Roadmap and launched social media channels in to reach eight million residents with a lean digital team, as part of former Mayor Michael Bloomberg’s administration. Within two months, Facebook and Twitter were launched; shortly after, partnerships with tech companies contributed to NYC’s efforts to improve digital literacy citywide.

PHEARMOR Quarterly Digital Strategy

Created a quarterly digital strategy for Pheramor, the world’s first DNA-based dating app. The road map includes marketing activations across web, mobile, social (organic and paid), and mobile downloads.

MERCY CARES - Holidays Campaign DIgital STRATEGY

Successfully assisted Mercy Cares, a non-profit organization centered on finding a loving home for homeless dogs, in implementing a rigorous digital strategy for end-of-the-year fundraising.